Is Local Marketing Right For Your Business?
If you have an online presence for your business, you have the potential for customers from all around the world to see what you offer. But guess what? Your competitor has the same opportunity and chances are you have more than one close competitor, so why in the world would you waste time and money marketing to your local audience?
Local marketing happens when you specifically target the customers and prospects in your community. This is typically done through advertising, SEO and even content marketing (blogs, press releases and even articles about your business). But local also allows you to be listed in local directories where those who have visited your website or place of business can leave reviews about their experience with you and your business.
In fact, listing your business in local directories should be the first step in implementing a local marketing strategy. This way, when someone in your area, or someone traveling through your area, search for you based on the services you offer, your business will shop up automatically. You can take this one step further and use keywords that correspond with your location – for example: Pizza shops Steubenville, Ohio. If you’re a pizza shop in Steubenville and you are using these keywords for your listing in local directories, people who search using these keywors will find you.
So What’s the Big Deal about Local Marketing?
Even if you don’t have a physical location, you should still consider embracing local marketing as part of your overall marketing plan. Why? Because people want convenience and what is more convenient than shopping for what you need a local business? Also, local marketing, even if you hire an expert to handle this for you, is a very cost effective method for getting the word out about your business. Using the local directories and getting reviews is simple and can do wonders for your reputation – both online and off.
Any Business Can Benefit from Local Marketing
Unlike other, more traditional forms of marketing, local marketing can be beneficial to any type of business. Well, any type of business who wants to attract local customers. If you live in Ohio and your target market is in England, well, local marketing may not work for you. But these instances are rare.
So unless your target market is thousands of miles from your location, it’s time to consider a local marketing initiative. If you have the time, knowledge and inclination to begin this effort yourself. Get listed with your local directories and choose a few choice keywords and phrases that pertain to your business. If you haven’t already done so, you’ll want to install Google analytics on your site to help you track what effect your local marketing efforts are having on your business. Track your results – even some positive results should urge you to continue to grow your local marketing efforts.
Have questions about local marketing? Let me know!