Did you know… 84% of potential local customers start their search for your product or service via the Internet? If you aren’t including a significant online presence as part of your marketing plan, you’re missing one of the biggest ways to attract new customers.
Local marketing is a marketing technique that is specifically designed to target an audience in a particular geographical location. An important fact to remember when developing your marketing plan is this: before you can “wow” the world marketplace – you have to sweep your local market off their feet. Don’t be mistaken, I’m not saying you shouldn’t reach out to larger audiences, but it is important to reach out locally first.
A few more “Did You Know” facts:
- 43% of all searches on Google are related to searches for local services or businesses
- 97% of consumers use the Internet to search for and find products or services in their local area
- 82% of people performing an online local search follow up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet
I have been telling my clients for months now – the Yellow Pages is going by way of the dodo. And while for some “old school” business owners who were content to list their business in the outdated publication this is “bad news” – for those who are willing to embrace these new marketing techniques the death of the Yellow Pages means a rebirth for your marketing plan.
Telephone books have been replaced by search engines as the number one resource for finding local businesses. In fact, 80% of consumers say they research a product or service online and then make their purchase offline from a local business. Are they going to find your business?
I know better than anyone how confusing it can be to initiate local marketing into your marketing plan. My knowledge and experience will take the confusion out of the entire process. Please complete the form below to request a free consultation, you have nothing to lose!